I’ve been in business for five years and only now got a sign.
Why did I wait so long?
Because what legit speakeasy has a sign?
My thought was, if you know it’s there, you know. If you don’t know it’s there, well, I don’t know what to tell you.
And you’re right, I’m not exactly a cunning business mastermind.
I will say that I am proud of having grown my business entirely through word of mouth (and social media). No better marketing than that!
But it dawned on me recently I have no business trying to grow the business if I can’t even be bothered to hang a sign for the business.
Ergo: Signage.
Every time I look at it, I like it more and more.
It was designed by Donelle De Witt here in Lexington, VA. (Link to her FB page.)
My favorite thing about it? You can actually read it from far off! I'm not a fan of exterior signs you have to practically stand under to read.
It's already resulted in more bookings so I guess, hey, signs work!
Thank you, Donelle!
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